In 1966, Scott Paper Company invented the paper dress, intended as a marketing tool. For one dollar, women could buy the dress and also receive coupons for Scott paper products. The paper dress, shapeless and unattractive, wasn't an invention meant to be taken seriously, but women surprised the company by ordering half a million of these dresses in under a year.
As the trend took off, companies began to experiment with style and fabric, adding other materials to the paper to make a sturdier garment that could even be washed. Mars Manufacturing Company invented a wide range of paper dresses, from a basic A-line style to a paper evening dress to a full paper wedding gown, all for under $20.
Even Andy Warhol got in on the trend, creating a design based on his famous Campbell's soup can print.
Perhaps I could try my own version...
No comments:
Post a Comment